People building
what comes next.
People of Now is the mother brand for Egypt’s entrepreneurship platform — a movement of community catalysts shaping what comes next.
To champion the founders, builders, and operators redefining Egypt’s economic future.
A connected ecosystem where talent, capital, and category recognition flow freely across the region.
We are Community Catalysts — a movement, not a publication. The platform exists to make the people of now visible to each other.
Five years
in motion.
- 2020
EEA Edition 01
The first Egypt Entrepreneurs Awards. 40 founders recognised across an initial set of categories.
- 2021
EEA Edition 02
Expanded categories. The awards become a fixture of Egypt’s entrepreneurial calendar.
- 2022
EEA Edition 03
First regional partnerships with sister programmes across the GCC.
- 2023
EEA Edition 04
150+ founders recognised. The gala goes on regional broadcast.
- 2024
EEA Edition 05
The 5-year milestone — 200+ winners across 50+ categories.
- 2026
People of Now platform launches
EEA becomes a flagship under People of Now, joined by Stories of Now, Investment Vehicle, Founder Circles, and Regional.
Catalysts
behind the work.
A small team. A wide network.
Rasha Tantawy
Leads PoN’s strategic direction across initiatives, partnerships, and the EEA flagship.
Ziad Ayoub
Drives delivery across active programmes — ensuring each initiative ships on time and on brand.
Raheem Michael
Manages partner relationships and the day-to-day operations of the PoN platform.